The latest Savills H1 2026 Global Occupier Markets report offers a comprehensive look at how businesses are navigating office space, logistics, and retail footprints worldwide. Titled "Market Makers," the report highlights the key trends and forces reshaping commercial real estate as occupiers adapt to new work patterns and economic realities.

Key Trends Shaping Occupier Demand

According to Savills, the first half of 2026 has seen a noticeable shift in occupier preferences, with flexibility and prime quality taking center stage. Companies are increasingly opting for smaller, higher-grade spaces in central business districts, while secondary locations are seeing softer demand.

The report notes that sustainability and employee well-being are now non-negotiable factors in leasing decisions, driving a flight to green-certified buildings. This is leading to a divergence in rental performance between trophy assets and older stock.

Regional Variations

  • North America: Tech and life sciences sectors drive demand in innovation hubs.
  • Europe: Hybrid work stabilizes, but office utilization remains below pre-pandemic levels.
  • Asia-Pacific: Strong rebound in financial services, particularly in Singapore and Tokyo.

Market Makers: Who Is Driving the Action?

Savills identifies "market makers" as the occupiers that are not just reacting to trends but actively shaping them. These are typically large multinationals in tech, finance, and professional services that are re-evaluating their real estate portfolios with a focus on agility and cost optimization.

The report emphasizes that these firms are using real estate as a strategic tool to attract talent, enhance brand image, and foster collaboration. As a result, they are willing to pay a premium for space that aligns with their corporate values and operational needs.

"The office is no longer just a place to work; it's a platform for culture and innovation," the report suggests.

Implications for Investors and Landlords

For landlords, the report underscores the importance of adaptive strategies. Buildings that cannot meet modern demands for connectivity, air quality, and flexible layouts risk obsolescence. Meanwhile, investors are increasingly favoring assets with strong ESG credentials and stable cash flows from creditworthy tenants.

The report also highlights the rise of co-working and flexible space providers as they expand their footprint, offering occupiers an alternative to traditional leases. This trend is particularly pronounced in markets like London, New York, and Sydney.

Data Snapshot

  • Global prime office rents have remained largely stable, with modest growth in a few gateway cities.
  • Vacancy rates in central business districts are tightening in select markets, while suburban and secondary locations face higher vacancies.
  • Lease terms are shortening, with many occupiers opting for 5-7 year terms instead of traditional 10-15 year commitments.

Looking Ahead to H2 2026

Savills expects the second half of the year to bring continued repositioning as occupiers refine their portfolios. The report predicts that technology-driven demand will remain strong, particularly for data centers and lab space, while traditional office demand may plateau in some regions.

As the market evolves, the key to success lies in understanding the nuanced needs of occupiers and delivering spaces that support productivity, innovation, and well-being. The full Savills report provides detailed insights for each major market, offering a roadmap for stakeholders navigating this dynamic landscape.

Key Takeaways

  • Quality over quantity: Occupiers are prioritizing prime, sustainable spaces.
  • Flexibility is paramount: Short-term leases and flexible options are on the rise.
  • Market makers lead: Large corporates are setting the pace for portfolio transformation.
  • ESG matters: Green certifications are becoming a prerequisite for leasing.
  • Adapt or risk obsolescence: Landlords must upgrade to meet modern demands.

For a detailed breakdown of regional trends and data, refer to the original Savills Global Occupier Markets: Market Makers H1 2026 report.