Hong Kong's iconic Ocean Park is set to transform into a realm of gothic wonder this autumn, as it announces a thrilling collaboration with TEAM WANG for its Halloween Fest 2026. The new signature experience, dubbed 'Under the Castle,' promises to blend immersive storytelling with cutting-edge design, giving thrill-seekers a fresh reason to revisit the park's spooky season celebrations.
What to Expect at 'Under the Castle'
While full details remain under wraps, the partnership signals a bold creative direction for Ocean Park's annual Halloween event. TEAM WANG, the lifestyle brand founded by musician and entrepreneur Jackson Wang, is known for its sleek, avant-garde aesthetic, which is expected to infuse the haunted attraction with a modern, fashion-forward edge.
The 'Under the Castle' theme hints at a narrative set within a mysterious, towering fortress, likely filled with interactive scares, theatrical performances, and photo-worthy installations. Ocean Park has historically used its sprawling seaside location to create massive, multi-zoned horror experiences, and this year's collaboration aims to elevate that legacy with a unique artistic vision.
Blending Entertainment with Brand Power
This isn't just a standard theme park update. By partnering with TEAM WANG, Ocean Park is tapping into a massive global fanbase, particularly among younger audiences and followers of Asian pop culture. The collaboration is a strategic move to position Halloween Fest as not only a local tradition but also a destination event that attracts international visitors.
- Immersive theming: Expect detailed set designs that merge castle architecture with contemporary art elements.
- Celebrity appeal: TEAM WANG's involvement could bring exclusive merchandise and surprise appearances.
- Interactive scares: Traditional haunted house elements are likely to be upgraded with interactive technology and actor-led storytelling.
A New Chapter for Ocean Park's Halloween Tradition
Ocean Park's Halloween Fest has been a staple of Hong Kong's autumn calendar for over two decades, drawing crowds with elaborate mazes, live shows, and family-friendly daytime events. The 2026 edition marks a significant shift, as the park continues to reinvent itself after years of financial challenges and shifting visitor patterns.
The choice of TEAM WANG suggests a focus on lifestyle and cultural relevance, rather than just pure horror. This aligns with broader trends in the entertainment industry, where IP collaborations and experiential marketing are becoming key drivers of attendance. For fans of Jackson Wang or contemporary design, 'Under the Castle' may offer a crossover appeal that traditional Halloween fare often lacks.
What This Means for Visitors
For those planning to attend, early ticket purchases are likely to be recommended, as limited-time collaborations often sell out quickly. Ocean Park typically releases tiered ticket options, including express passes for popular attractions. While exact dates and pricing have not been announced, the event is expected to run through late September to October 2026, aligning with the Halloween season.
Visitors can also anticipate themed dining and retail offerings, as the park has previously integrated food and merchandise into its major events. The TEAM WANG partnership may extend to exclusive co-branded collectibles, adding another layer of excitement for collectors.
Key Takeaways
Ocean Park's Halloween Fest 2026 is shaping up to be a landmark event, thanks to its creative alliance with TEAM WANG. The 'Under the Castle' concept promises a sophisticated, immersive experience that bridges entertainment, art, and brand culture. Whether you're a die-hard horror fan, a follower of Jackson Wang, or simply looking for a unique night out in Hong Kong, this collaboration is one to watch.
As more details emerge, expect announcements regarding specific dates, ticket sales, and special events. For now, mark your calendars and prepare to step beneath the castle walls this fall.
Zyra