A campaign to bring a £20 million lido to Milford Haven has gained significant momentum, with supporters now confident the seaside attraction could open its doors within the next five years. The ambitious project, which has captured the imagination of locals and visitors alike, is being hailed as a potential game-changer for the town's waterfront and tourism appeal.

What’s Driving the Lido Campaign?

The campaign, backed by a dedicated group of residents and business owners, argues that a modern lido would provide a much-needed public amenity while boosting the local economy. Proponents point to the success of similar outdoor swimming pools across the UK, which have become popular destinations for families, fitness enthusiasts, and tourists seeking a unique leisure experience.

According to campaigners, the lido would not only offer a place to swim but also serve as a social hub, potentially featuring a café, changing facilities, and landscaped surroundings. The project is seen as a key part of a broader regeneration strategy for Milford Haven, which has long sought to revitalize its waterfront area.

Community Support and Economic Potential

Local support has been overwhelming, with many viewing the lido as a catalyst for further investment. A well-designed lido could attract thousands of visitors each year, creating jobs and supporting nearby businesses such as shops, restaurants, and hotels. Campaigners also emphasize the health and wellbeing benefits of open-water swimming, which has surged in popularity in recent years.

Funding and Feasibility: The Road Ahead

Securing the estimated £20 million in funding remains the biggest hurdle. Campaigners are exploring a mix of public grants, private investment, and community fundraising. They are also working closely with local authorities to ensure the project meets planning and environmental regulations. A feasibility study is expected to be commissioned soon to assess the technical and financial viability of the proposal.

While the price tag is substantial, supporters argue that the long-term economic and social returns justify the investment. Similar projects in other seaside towns have demonstrated how a single attraction can transform a community’s fortunes, drawing in visitors and encouraging people to stay longer.

Potential Site and Design Considerations

Although no official site has been confirmed, early discussions have focused on a location along the Milford Haven waterfront, offering stunning views and easy access for locals and tourists. Design concepts emphasize sustainability, with plans for energy-efficient heating, water recycling, and the use of durable, low-maintenance materials. The lido could be designed to blend with the natural landscape, creating a tranquil yet vibrant space.

What Happens Next?

Campaigners are now calling on the community to show their support through petitions and public consultations. They hope to present a detailed business case to the local council within the next year, with a target of breaking ground within three years if funding is secured. The optimistic timeline suggests the lido could welcome its first swimmers by 2031.

However, challenges remain. Economic uncertainty, rising construction costs, and competing priorities for public funds could delay the project. Yet the campaign’s determination is unwavering, and they are confident that with sustained effort, the lido will become a reality.

Key Takeaways

  • £20 million project: The proposed lido would be a major investment in Milford Haven’s future.
  • Five-year timeline: Campaigners believe the lido could open within five years if funding and approvals proceed smoothly.
  • Community and economic benefits: The lido would provide leisure facilities, boost tourism, and create local jobs.
  • Funding hurdle: Securing investment is the primary challenge, with a mix of public and private sources being explored.

The Milford Haven lido campaign represents a bold vision for the town’s future. With passionate support and a clear plan, the dream of a £20 million lido could soon become a cornerstone of the community.